You see a gorgeous girl at a party. You go up to her and say 'I'm fantastic in bed'.
That's Direct Marketing.


You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says 'He's fantastic in bed'
That's Advertising.


You are at a party and see a gorgeous girl. She walks up to you and says 'I hear you're fantastic in bed.

That's Brand Recognition.