Survival on dealer's row

John Zapp's car dealerships - a Buick-Pontiac-GMC outlet and a Dodge-Chrysler-Jeep store - sit right on auto dealers" row in Oklahoma City, a mile-long stretch on the north side of town that's home to some 28 lots. All over this region the car business is soft, hurt by a slowing economy, high gas prices, and inventory from Detroit that isn't selling. Zapp and his salespeople watch as customers stream to Toyota and Honda next door. In January his gross profit per unit on new cars at his GM store was about a quarter as much as the Toyota outlet's - and he sold just a third as many new vehicles.</img>